Bulk Text Benefits & Uses

The Phonovation bulk text platform provides a range of solutions to allow your business to take full advantage of the cost efficiencies associated with bulk SMS.

1. Bulk SMS Text as a Marketing tool

Text messaging is effective because it is immediate and it reaches consumers on their most personal communication device, their mobile phone. It is extremely affordable when compared to traditional advertising channels. Bulk SMS is used by marketers to run a wide range of marketing campaigns for customer retention and acquisition through personalised birthday greetings, appointment reminders, payment confirmations as well as promoting sales and special offers.

Financial institutions, retail outlets, service companies and the hospitality industry are using bulk text marketing to great effect to increase awareness around their brands and offer added-value service to their customers. Bulk text is used for customer acquisition as well as driving direct sales through this mobile platform.

Text Marketing can deliver your message in a short and concise manner giving your customer exactly what they want and the opportunity for them to respond.

Phonovation’s text marketing service is extremely effective and can produce redemption rates of 70% (campaign dependent).

Using the Phonovation bulk text platform is a highly targeted form of marketing. Our clients can target their campaigns to specific customers. This allows for higher redemption rates and also for sales/marketing departments to build lists that could produce high levels of sales/conversions for any future outbound marketing campaigns.

Compared to email, SMS also enjoys excellent open rates and click through rates with 96% of text messages being read and 62% of value added text messages being remembered. Phonovation’s text marketing service is extremely effective and can produce redemption rates of 70% (campaign dependent). The comparison to that of other forms of media such as print, television, radio or even direct mail/email - that only average in the region of 1.5% redemption - shows that your customers are much more inclined to accept direct SMS marketing as their preferred choice for product or service updates. See just a few of our success stories.

2. Bulk SMS for Sales

Because bulk text messages can carry binary data, they are the perfect platform from which to sell mobile products such as ringtones, wallpapers and logos as well as subscription driven services such as news and weather alerts. These premium-rate text messages generate direct revenue for businesses. Bulk SMS can provide an additional revenue stream while lowering communication costs.

Bulk SMS messages are used in marketing campaigns to drive consumers to real world stores, increasing the chances of sales through targeted, powerful and immediate marketing messages. Our bulk text platfrm reliably handles the transmission of thousands of text messages through our SMS platform at any given time. Bulk SMS-enabling connections also support two-way text messaging functionality.

3. Bulk SMS for Alerts

Any organisation or business needing to pass critical information on to multiple recipients simultaneously can make use of bulk text messaging. A firm favourite with banks and other financial institutions, bulk text alerts are sent to customers warning of activity on their accounts, including 'point-of-sale' receipts as well as confirmation of withdrawals, payments and transfers. These bulk text alerts have helped radically reduce fraud for financial institutions as well as reduced incidents of identity theft.

These bulk SMS alerts have helped radically reduce fraud for financial institutions as well as reduced incidents of identity theft.

Many of our customersuse bulk text to remind customers that bills are due or overdue and can include links to payment pages.

Reaching out-of-office employees such as stock brokers and sales people is simple when using bulk SMS messaging software. Communication of vital information is instant and delivery of the text message can be verified. Emergency response teams around the world use bulk SMS to quickly and effectively co-ordinate crisis response.

The Phonovation Bulk SMS Gateway is also incredibly useful in terms of debt collection. Many of our customers use InteractSMS to remind customers that bills are due or overdue and can include links to payment pages. For an all-inclusive payments system, Phonovation can be used in conjunction with an automated Interactive Voice Recordings (IVR) payment system, which not only frees up your staff, but enables your customers to pay their bills in a quick and easy way.

4. Bulk SMS for Mobile Competitions

Bulk text enables effective campaign management for text in competitions such as 'text-to-win' contests and text voting competitions. These premium-rate text messaging campaigns are supported by bulk SMS because of its two-way text messaging capability. The Phonovation Bulk SMS platform can handle thousands of inbound and outbound text messages at a time.

Financial institutions, retail outlets, service companies and the hospitality industry are using bulk text marketing to great effect to increase awareness around their brands and offer added-value service to their customers. Bulk text is used for customer acquisition as well as driving direct sales through the mobile platform.

Phonovation’s Bulk SMS platform can handle thousands of inbound and outbound text messages at a time.