If you are a marketer or indeed a business owner, you have likley read about the benefits of SMS marketing from a million different sources. In what is also referred to as ‘text marketing’, reaching out to your customers via SMS is currently kept in high regard due to its incredibly high open rate and how receptive audiences are to these communications.
Speaking of the high open rate, over 90% of SMS messages are opened by recipients with a large majority also opening these messages within 5 minutes of delivery. With SMS being integrated into almost every mobile across the globe that contains a SIM card, it is referred to as a permanent fixture and therefore something that can always be utilized. With mobile devices becoming more and more integrated into everyone lives, there has never been a better time to fully dive into the power of SMS marketing.
Whether you are still trying to understand how the world of SMS marketing works or are seeking how best to utilize your current subscriber list with better targeted communications, we will guide you through some of the key processes contained within the world of SMS Marketing.
SMS messaging continues to boast greater attention and immediacy than any other marketing method or strategy.
The benefits of SMS marketing are quite stunning with opening rates reaching close to 98%! One may consider using push notifications to capture their customers attention but only a small minority of users will actually follow through with these notifications due to the saturation of this method of attention grabbing. We are aware that no single marketing strategy can be deemed as a catch all method, but SMS marketing remains as one of the most trusted and secure forms.
As SMS continues to grow and maintain it’s title as one of the most reliable ways for both large and smaller organisations to connect with their audience. It is vital to use a platform which is secure and can be trusted.
Phonovation’s InteractSMS platform provides a range of bulk text solutions which enables your business to take full advantage of the cost efficiencies associated with both bulk text and other mobile technologies. Our market leading bulk text features include CRM data segmentation, a mobile website builder, voucher services, geo-locations and automatic scheduling.
With our cloud-based messaging service, you can send and receive SMS securely and with speed.
Your Message. Securely Delivered.