Centra is Ireland’s leading convenience retail group, with stores in over 460 locations throughout the country. It is part of Musgrave Retail Partners, one of Ireland’s largest grocery and food distributors and has a reputation for quality, value and friendly service.
Centra was looking for a fast, simple solution to build a customer database, promote special offers and generate immediate footfall. The solution needed to be quick in order to respond to competitors’ offers. It also needed to be easily operated for those without advanced IT skills to accommodate owners of every store.
Phonovation created an intelligent mobile marketing platform branded as the Centra Text Message Marketing Service. This enabled each Centra store owner to send text messages to their customers who signed up to receive exclusive offers, as well as allowing head-office to monitor outgoing campaigns. The Phonovation team provided support for each of the Centra stores, as well as conducting live demos with store owners who had little online experience.